Best Practices of Writing Apex Classes

Ø  Apex code must provide proper exception handling.

Ø  Using Collections, Streamlining Queries, and Efficient For Loops. 

Ø  Avoid SOQL, SOSL Queries or DML statements inside FOR Loops. 

Ø  Should not use Async (@future) methods inside loops. 

Ø  Should use Asynchronous Apex (@future annotation) for logic that does not be executed synchronous.

Ø  We should not use hardcoded IDs as they may cause problem when moved to production.

Ø  When querying large data sets, use a SOQL “for” loop.

Ø  We should prevent SOQL and SOSL injection attacks by using static queries, binding variables or escape single quotes method.

Ø  Should use SOSL rather than SOQL where possible.

Ø  Bulkify your Code. 

Ø  Use of the Limits Apex Methods to Avoid Hitting Governor Limits.

Salesforce Einstein

Salesforce Einstein

Salesforce Einstein is the first comprehensive Artificial Intelligence for CRM. It’s an integrated set of Artificial Intelligence technologies that makes the Customer Success Platform smarter and brings Artificial Intelligence to trailblazers everywhere.

For Example: Facebook instantly recognizes my friends in photos and suggests tags.

Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world’s smartest CRM. 

What makes Einstein Different?

• Data-ready — You don’t have to do data preparation or manage models. Just put the data in Salesforce and it works.
• Modeling-ready — Multitenant, automated machine learning means the right model is automatically fit to your organisation.
• Production-ready — No DevOps needed. It’s part of the same trusted Salesforce platform, with model management and monitoring tools.

How Can Einstein help my business?

Einstein enables you to become an AI-first company so you can get smarter and more predictive about your customers.

• Sales can anticipate next opportunities and exceed customer needs
• Service can be proactive by resolving cases before they happen
• Marketing can create predictive journeys and personalize experiences like never before
• IT can embed intelligence everywhere and create smarter apps for employees and customer

What product and features are powered by Einstein?

Einstein is available through Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Analytics Cloud, and Community Cloud.

With Service Cloud Einstein, organizations of all sizes will be able to:

• Resolve customer service cases faster: New recommended case classification automatically defines cases based on user histories and trends. For instance, if a product has a known defect, those cases can be automatically routed with the instructions to agents on how to address the issue. This is a huge boost for agent productivity and efficiency. Additionally, customers reward companies who provide them with a fast, efficient experience with high customer satisfaction ratings (CSAT), Net Promoter Scores (NPS) and Customer Effort Scores (CES).  
• Deliver the right answers, with confidence: New recommended responses use case context and history to provide recommended answers, ensuring customers can quickly get the right answers to their questions. Routine inquiries can be automated, freeing agents to focus on fewer, more involved cases that benefit from the personal touch. Service Cloud Einstein also helps route the right skilled worker to the right interaction at the right time, making certain that customers get the help they need on the first interaction.
• Empower your team with insights about case resolution times: New predictive close time helps your support team route, escalate and prioritize work by predicting the time needed to resolve an issue. And because of machine learning, Einstein gets smarter over time, helping companies optimize their agent staffing, provide better customer service and drive up their CSAT, Net Promoter Scores (NPS) and Customer Effort Scores (CES). 

Does Einstein work on mobile devices?

However, not all features powered by Einstein are optimized for mobile devices at this time.